March 28, 2017
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We are HEBFDN, not “H-E-B Camps”

Most people go through life with first names that are easy to say and hear. I don’t have such luck. “Patton” is not complicated, but 99 out of 100 times when I introduce myself to someone, they do not hear my name right the first time. Here’s a conversation I’ve […]
February 10, 2017
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How to Follow Folo on Instagram (Sort of)

Let’s get straight to it: The point of this post is to get you to follow Folo Media’s work on Instagram. But that is actually not as straightforward as it sounds, because Folo Media doesn’t have its own Instagram account or strategy. And we might keep it that way for a […]
November 8, 2016
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Family Camp’s new (online) look

By hook or crook,* Laity Lodge Family Camp has a new website. Check it out. The goals for this rebuild—based on conversations with Cary Hendricks and Kate Batchelor—were pretty simple, yet not all that easy to execute. Primarily, we sought to take all the information on multiple pages on their […]
November 8, 2016
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Box Canyon for What Ails You

A pal of mine texted me the other day. She’s a photographer who lives in San Francisco, and she visited my wife and I a few months back. “Can you send me the link to those beautiful videos you showed me while I was there?” She was talking about the […]
November 3, 2016
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Geocaching with George (and B.K.)

I’m writing from a bench at Singing Hills, where B.K. Gamble and I are teaching fifth graders from Seguin, Texas how to go geocaching at this week’s HEBFF Outdoor retreat. Like all of these kids, neither B.K. nor I had ever geocached before yesterday. That’s okay—sometimes being a teacher means sharing […]
August 17, 2016
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Why You Should Volunteer with HEBFF Outdoor

In May, the Communications team went to the Canyon to pitch in for a school retreat with HEBFF Outdoor. The experience was eye-opening on several levels, and now that the Foundation is offering everyone on staff a chance to become an official HEBFF Outdoor Volunteer, you can have your eyes opened, too—to […]
May 27, 2016
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Websites Underway: Foundation Camps and Family Camp

Over the next year, we’re hoping to refresh all of the HEBFF program websites. We started with HEBFF Outdoor because they did not yet have a standalone site. This summer, we’re focused on Foundation Camps and Laity Lodge Family Camp. We enjoy web work for a host of reasons, but chiefly these two: Building […]