January 7, 2017
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Looking Back: LLYC Booklets

Just a quick look back at some of the work we finished last summer. Laity Lodge Youth Camp manuals and journals, plus the Laity Lodge Family Camp Staff Manual, as photographed by Nancy Reed.  
January 3, 2017
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Sneak Peek: HEBFC Wristbands

Recently, H. E. Butt Foundation Camps worked with Marcus and Paul to create these custom, debossed silicone rubber wristbands for campers who come through the Canyon. The bands aid in quick group identification and become a keepsake for the camper as well.
December 29, 2016
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Sneak Peek: LLFC Encounters

Here’s a quick sneak peek at the new Encounters curriculum for Laity Lodge Family Camp. We picked it the finished booklets from the printer just before Christmas and delivered them today. We’re hoping to publish a deeper post about the book design process soon from our wonderful contract designer, Nancy […]
December 19, 2016
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ECHOES turns one year old.

It was about this time last year that we started scoping out the possibility for a redesigned Connections Newsletter. It would be days before we had buy-in and necessary approvals, weeks before we had the name ECHOES arrive on the scene in a creative burst, and months before the first […]
November 29, 2016
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Texas Rivers: Designing Curriculum for HEBFF Outdoor

  “A mind that is stretched by a new idea can never go back to its old dimensions.” —attributed to Oliver Wendell Holmes, Jr. One of the joys of volunteering with HEBFF Outdoor is seeing kids learning—actually learning some new fact—right there on the spot. One afternoon following a lunch […]
October 24, 2016
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(Close) Encounters

I pulled into a coffee shop to fire off this quick missive: HEBFF contract graphic designer Nancy Reed and I were on press this morning down at Quadrangle in San Antonio, okaying the cover for Encounters, the second curricular book we’ve published for Laity Lodge Family Camp. The cover features […]
October 14, 2016
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Quick Tour of Universal Bookbindery in San Antonio (Photos)

Like Laity Lodge founder Howard E. Butt, Jr., one of our vendors, Universal Bookbindery, Inc., has roots in both San Antonio and Corpus Christi, Texas. What began in 1925 as a hand bindery tucked into the back of a print shop is now a fully automated post-production powerhouse—yet one that […]
October 12, 2016
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The humble ballpoint.

  Initial concept and revised concept for Laity Lodge’s new, ultra-chill Bic Clic ballpoint pens.
October 3, 2016
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Anticipating the Reunion

October 3, 2016
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Sneak Peek: Updating the HEBFF Hiking Map

Confession: I’ve always geeked out over maps. I love them. On family vacations in the ’80s—armed with a yellow highlighter—I’d volunteer to navigate just so I could commandeer the AAA TripTik highway maps. I thumb-tacked a local Exxon street map to my bedroom wall in high school and have encouraged […]
September 23, 2016
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Looking Back: Tee & textile design for the Lodge

From time to time we add “Looking Back” flashbacks here at Comms Roundup, partly to remind ourselves of the good work that’s been done, partly to document our creative work for years to come. This is similar, in a way, to our monthly Communications Team meetings in which we do […]
September 21, 2016
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Sneak Peek: Camp Office Map & Message Board

If you’ve been paying attention to commsroundup.com, you’ve no doubt noticed that 2016 has been an ambitious year for signage in the Canyon. We’ve been working across the Foundation with subject matter experts: Chris Ray, as we’ve mentioned before, has been instrumental in working alongside James Salter Craftsman to turn […]
September 9, 2016
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Quick look: HEBFF Archives cards coming off the press

September 1, 2016
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Looking Back: 2015 Advent Devotional

Here’s a quick look back at the cover illustration of the HEBFF 2015 Advent Devotional by artist Ruth Meharg. We originally discovered Ruth’s intricate and dynamic work—some of which utilizes cut, painted tissue paper overlaid with acrylic paint—through the Laity Lodge Artist Retreat community, where her mother, artist Gwen Meharg, […]
August 31, 2016
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Spreading the Lodge brand, like … seeds.

One of the first lessons of design I teach is to not hold on tightly to your first idea. If you can loosen your grasp, another idea will come, usually stronger and better. It’s a hard-learned lesson. Earlier in the year, Gate Davis and I had been thinking of an […]
August 18, 2016
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Lots of Chips, no Queso

We’re preparing a mounted color sheet for each of our HEBFF programs with Pantone® Solid Uncoated Color Chips. As our programs utilize the official HEBFF color palette more and more, this color sheet will provide a quick reference against printed materials. The sheet can accompany our designers on press okays […]
August 18, 2016
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It’s in the details… 

It’s completely plausible that someone could work for HEBFF for a while and not have heard of The Mosaic Circle: the name for a small cohort of our donors who love the Foundation and its programs and who are consistently able to donate to the Foundation at a certain level. Their […]
July 28, 2016
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The team that snacks together… 

Today they had gourmet shaved ice at Geekdom, providing the perfect late-afternoon break. Everyone chose Dreamcicle, except Marcus, who chose Chocolate Sea Salt Caramel. As you can tell, he must have not liked it at all. I used the opportunity to create a post—and in the process, taught my teammates […]
July 7, 2016
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A few more photos of the new Canyon Entrance

June 28, 2016 — Paul Soupiset
June 21, 2016
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First Impressions: Branding the Canyon Entrance

The opening line in this year’s Laity Lodge Youth Camp brochure asks campers and their parents How do you know when you have arrived at camp? The pages offer possible answers—Is it the sound of the gravel road crunching beneath your tires? Or when you step out of your vehicle […]
June 21, 2016
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LLYC: Impact Study

— here’s a quick look at the design for the recent “Celebrating 50 Years of Laity Lodge Youth Camp: An Impact Study.” A collaboration between Constituent Relations’ Perri Rosheger, LLYC, and Communications.  
June 20, 2016
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Creating an Integrated Brand, Part 1

When we started the comprehensive rebrand of HEBFF a few years ago, one of the shared concerns was how to bring a level of design continuity to such disparate brands. One obvious way we see in motion every day is the family of marks that comprise our logo system: But […]
June 16, 2016
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VIDEO: Updating the Headwaters Map on the iPad

We recently created a more detailed version of the Headwaters Map by importing a reference photo—taken from atop Circle Bluff—and importing it into the iPad. Using an Apple Pencil and Procreate 3.0.6 app, HEBFF Communications was able to create a digital pen and ink drawing of the environs. Later, the […]
June 9, 2016
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Gearing up for the Alumni Gathering

Sneak preview of this festive die-cut sticker for the LLYC 50-Year Alumni Gathering.
June 7, 2016
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How We Created the HEBFF Outdoor Logo

The original Laity Lodge logo was designed in 1978 by Richard L. Casey with oversight from Howard E. Butt, Jr., as the symbol of the Congress of the Laity. Over the past 35 years, the mark pulled extra duty, also serving as the logo for Laity Lodge as well as […]
June 4, 2016
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Keeping Up Pace with Laity Lodge

Even though Laity Lodge is closed for the remainder of 2016, don’t think for a moment that the program’s communications needs have sloughed off. HEBFF Communications has lately helped the Lodge with promoting Art House gatherings in Nashville and St. Paul, planning the future of the Box Canyon website, updating films, […]
May 27, 2016
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All the Little Things

Behind every one of our HEBFF Communications projects is a Project Owner, our department’s term for the HEBFF employee who is our client: the person who will eventually approve our work, and often the person who will champion our work in front of their program or team. One of the […]
May 27, 2016
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Quality as Work

In the middle of the 20th Century, while Mary and Howard Butt, Sr. were collaborating on the vision that would become Laity Lodge, American designers Charles and Ray Eames were busy making significant contributions to modern industrial and graphic design, architecture, and furniture. The husband and wife team pioneered designs—and design […]
May 27, 2016
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Looking back: Laity Lodge Birding Guide

Over the decades, Laity Lodge has offered early morning birding hikes. In the process, they’ve amassed a great deal of knowledge about the seasonal patterns of birds who make the Frio River Canyon their home, including two endangered species, the Black-capped Vireo and the Golden-cheeked Warbler. The Lodge needed a […]