Let’s get straight to it: The point of this post is to get you to follow Folo Media’s work on Instagram. But that is actually not as straightforward as it sounds, because Folo Media doesn’t have its own Instagram account or strategy. And we might keep it that way for a bit.
But we do have this: @oursanantonio. And we encourage you to follow it, like it, comment on it, repost its posts, and tell your friends. Our reporter intern Victoria Uribe has only just begun to build the account, but you’ll find that she’s already doing excellent work.
For now, we’re not going to try to build Instagram and Facebook accounts under the heading of Folo Media, our journalism initiative focused on vulnerable families and children. Why? Because it’s very hard to get much traction with tough (read: sad) stories online. We could spend a lot of time and effort on trying to get huge numbers of people to engage with Folo on social media, but we’re not confident it would work. So after a lot of thought and study and consideration of good advice from people who know what they’re doing, we’ve decided to go another way.
@oursanantonio is that way. This account will tell the story of the city in all its color and culture(s). It’ll aim to hit the sweet spot of Instagram with beautiful, engaging, life-affirming posts about this historic and changing city. But unlike a lot of such accounts, it will gradually bring people’s attention to all of San Antonio, including and most especially vulnerable neighborhoods and people. We’ll profile the good work being done for those people, and we’ll profile the people themselves.
The strategy, in a nutshell: invite folks to follow a beautiful, engaging San Antonio Instagram account, and over time, show them who their neighbors are.
Help us out if you’re on Instagram–every follow, like, and comment counts.